Highlights from Our Customer Advisory Board Event in NYC

On 15 January 2025, we were thrilled to welcome an incredible group of retail leaders and brand partners to our Customer Advisory Board event at the Salesforce Tower in New York City. Designed to celebrate and collaborate with our North American customers and advocates, the day brought together innovation, insights, and a shared vision for the future of retail.

Guests from brands including Max Mara, Mikimoto, MCM Worldwide, Helzberg, Gymshark, Lafayette 148, Rodd & Gunn, Alexander Wang, Graff Diamonds, and Paul Smith joined Proximity’s leadership team for a morning of ideas, discussion, and connection.

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A Day of Insights and Collaboration

We kicked off the morning with guest arrivals over a light buffet of pastries, fresh fruit, tea, and coffee, offering everyone the chance to connect and settle in before the sessions began.

Cathy McCabe, Co-Founder and CEO of Proximity, opened the event with a warm welcome and introductions, setting the tone for a day of collaboration and forward-thinking conversation.

The agenda included standout sessions such as:

• Martin Newman, “The Consumer Champion,” shared powerful insights into evolving customer expectations and why brands must lead with empathy and experience.

• Marcus Dawson, CTO of Proximity, unveiled our Product Roadmap and Feature Announcements, giving an exclusive preview into the exciting developments ahead.

• Raza Hussain, Co-Founder and CEO of ConversAgentAI, discussed The Impact of AI on the Customer Experience and Clienteling, highlighting how artificial intelligence is set to revolutionise how retailers connect with their customers.

• Ryan Holm, Director of Retail Innovation and Operations from Helzberg offered an inspiring customer success story. Ryan shared real-world examples of how Helzberg is driving outstanding results with the Proximity platform.

The session wrapped with an open forum and lively networking, reinforcing the power of shared insight and our commitment to driving meaningful change for stores and customers alike.