Want to turn your stores into experience providers?
Empower your stores to build a community. Give your sales associates the tools to curate memorable events and connect with customers.
Our All-in-one In Store Event Management solution
Create and manage in store events, from anywhere
Give your teams independence. Manage events from start to finish, all through one app. Private, public, or VIP, you can do it all.
Engage your local community
Give value to each store’s unique audience. Host community-building retail events. Connect with and learn more about your customers while building brand loyalty.
Nurture relationships long after the event
Manage every stage of the event lifecycle – invite target lists, register your guests, and, best of all, continue to deepen relationships with each guest post-event.
Over 40% of consumers admit they become more loyal to businesses after attending their events
Mobile Everything
Enjoy the flexibility of managing all event needs from your mobile.
Manage Event Promotion
Get the word out via email, exclusive invites, and other outreach activities.
Track Performance
Create customers, collect data and track attributions to analyse event success.
Event Discovery
Embed event discovery and the full booking journey on your website
Personalise for Every Customer
Create personalised communications at scale, from confirmations to reminders.
Case Study: Rodd & Gunn VIP event
Discover how Rodd & Gunn achieved their best EVER week of sales with a VIP event organised through the Retail Super-App…
Our Platform
Modules
All beautifully wrapped up in a single retail platform, the Retail Super-App empowers employees to engage, source and transact in one smooth journey.
Tangible Results
Achieve your goals with Proximity. Curate the most impactful brand experiences possible, and make your strategic vision a reality.
Bring your customers closer
In today’s digital age, creating meaningful connections with customers is more important than ever. Our innovative solutions are designed to help you bring your customers closer and foster lasting relationships.
FAQ
What is event management in retail?
Event management in retail involves the strategic and systematic process of planning, organising, coordinating, and executing various types of events to achieve specific objectives and create memorable experiences. These events can range from product launches to in-store workshops and meetups.
What is an example of retail event management?
A sports clothing brand might organise a yoga class in one of their stores for VIP customers. Or maybe a makeup brand organises a masterclass in-store. These events not only promote the brand’s unique selling proposition, but also engages customers in a memorable, hands-on experience that creates a community of customers and reinforces the brand values.
What are the benefits of in-store events?
In-store events are an excellent way to build a community around your business, engage with customers, create brand evangelists and generate revenue. They can reinforce relationships between you and your customers, reminding people why they already love your products and providing an opportunity to introduce them to your latest offerings. They also help with building a customer base, brand loyalty, and increasing sales.
Is event management part of marketing?
Creating and managing events is a key part of a brand’s marketing strategy. This involves planning and executing various events, from conferences to promotional events, aligning them with the company’s overall marketing goals.