Retail has been changing for many years. Connecting with customers quickly, efficiently and more personally is essential to doing business in the modern world and events like COVID-19 simply accelerate the need for change.

A key element of this change is understanding how you can maintain human connections and emotion, that is at the heart of retail, across all of your digital channels. Proximity Insight has been a leader in helping brands connect and nurture relationships with their customers in person and virtually for over five years.

They can review past interactions from every channel to inform a shopping experience. After the client has made a purchase, retail teams are guided to continue the conversation meaningfully using email, text, video chat and social media.

They do this by sharing insights on new products, reviewing shop operations and receiving brand messages. Staff are able to see what’s happening across the brand in real-time.