Our Story

Why do we exist?

When asked about what we actually do the answer is always quite simple. We help you to get closer to your customers.

We are living in a high velocity retail era where retail is becoming increasingly digital. Brands need to think and act smarter than ever before and there is an urgent need to adapt quickly to changing customer behaviours. Customers do not care about omni-channel or multichannel and their expectations for seamless service, speed and convenience have never been greater.

The importance of the personal touch is critical and human relationships underscore the very essence of excellent retail. By building loyalty and trust brands can welcome customers back time and time again. That is where we come in. We partner with brands to make it simple, effective and fast to deliver highly personalised experiences at every point in the customer journey.

We provide an end to end connected retail solution that runs on any device allowing brands to equip their teams with tools to be able to personally serve, surprise and delight the customer wherever they are and however they want to shop. We help to blur the lines between physical and digital channels empowering teams to get to know their customers and build even stronger customer relationships.

In the beginning…

Proximity Insight originally began in 2014 when Kris Moyse and Matt Lacey came together over a few Old Fashioned cocktails and decided to create a solution to connect retail brands with their customers using iBeacons and the power of Salesforce CRM.

The MVP solution was officially launched with our first customer MATCHESFASHION in 2015. New customers quickly signed up for the revolutionary new app, including David Jones Pty, MCM Worldwide and John Lewis Partnership. They all loved the Proximity Insight vision of a digital ‘black book’ that empowered customer-facing teams to connect with customers across multiple channels. A solution built on Salesforce, providing enterprise-grade security, scalability and privacy ‘out-of-the-box’, was also reassuring.

2018 the product was born

We established our global headquarters in London in 2018 and relaunched the business as a dedicated retail SaaS product company when Cathy McCabe became our CEO. At the time, the focus was becoming the #1 clienteling solution on the Salesforce platform. Under Cathy’s leadership an exceptional management team has joined Proximity Insight including experienced executives from companies such as Salesforce, Burberry, New Voice Media, Deloitte and Microsoft and we have grown our customer base across 20+ countries.

5 years on…

Now, 5 years later, all those early adopters are still our customers and we have onboarded many more customers across every retail sector. The goal of being the #1 clienteling platform has been achieved and innovation continues to be at the heart of everything that we do. We have expanded our feature set through digital retailing and mPOS with the goal to be the #1 digital retail platform in the Salesforce ecosystem.

Our Awards

VIP Award Finalist - Best In Store Solution and Best CRM Solution 2020

Salesforce Demo Jam - Winner

British Business
Awards - Finalist -
Technology Provider
of the Year 2019

Tech London
Advocates Retail
Tech 50 - 2018

FUTR Retail Tech
Top 50 - 2018

What are we about?

Our Purpose

We help brands to get closer to their customers.

Our Values






Our Misson

To create innovative, intuitive tools that retail brands can use to connect, inspire and nurture customers making it easy to unlock exceptional experiences consistently, globally and at scale.

A Team of Tech and Retail Experts

Over 80% of the team has experience

in retail.

Together let’s make every customer count.

Schedule a personalised demo with an expert