Retail Clienteling Solution | Proximity

Treat every customer like a VIP

Make technology augment your relational power

Capture More Customers

Capture new customer information quickly while building rich customer profiles, increasing loyalty enrollment, enriching your marketing database, and creating superior selling behaviours.

Create Magical Selling Moments

Transform the typical buying process into a personalised, seamless, and repeatable experience where team members are armed with actionable data, all in the palm of their hands.

Personalised Outreach with a purpose

Drive sales and customer loyalty by empowering store teams to create 1 to 1 personalised outreach and recommendations through any channel, becoming a customer’s “personal shopper” at scale.

Make it Easy for Store Teams

Provide every associate with the time to build customer relationships. By automating the tasks and providing actionable data the store team’s time can be spent on what matters most. The Customer.

The Clienteling module includes

  • Client book
  • 360° view of customers and their interactions
  • Automatic task generation & task management
  • Emails and SMS
  • Social messaging
  • Video chat
  • Reminders and notifications
  • Customer data capture in person and contactless
  • Campaign builder
  • Personalised calendar
  • Visibility of ecommerce wishlist

Repeat customers are 9x more likely to convert than a first time shopper

  • Know the Value of Data Capture

    Keep brand value high with greater stock visibility, saved preferences, likes, dislikes, purchase history and more.

  • Increase

    Use personalised insight to create unique product recommendations, promotions, and cross-selling opportunities.

  • Navigate the Sea of Information

    Don’t flip through a black book or endless spreadsheets. Easily pull up the information you want, when you want it with visual dashboards.


Discover how Lafayette 148 achieved $4m attributed sales.

Case Study


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  • What is the purpose of clienteling?

    The purpose of clienteling is to build relationships that drive repeat purchases and brand loyalty. Customers crave personalisation in today’s world. They want to feel understood and inspired by the brands they do business with. Clienteling helps brands better engage with their customers, on the basis of the data collected about them across multiple channels.