Proximity Insight is about to launch at the long-awaited grand re-opening of the flagship Cartier Mansion on 5th Avenue, following redevelopment which commenced in 2014. The redevelopment facilitated this year’s most advanced roll-out of brick-and-mortar retail technology, as well as producing the most epic party of NYFW SS17 (cc Sienna Miller, Rooney Mara, Katie Holmes, Lewis Hamilton, Uma Thurman, Ellie Goulding).
We utilise an interactive map, with location-based discovery, to create an immersive experience for staff as they learn about the brand and products. For Cartier we’ve tailored our platform to include directory-style lookup for products and content, location-content aggregated from social channels, and intuitive layout including a magazine view. Our objective with is to deliver information by engaging users to increase retention, something that is imperative for a retail space the size of Cartier Mansion. The experience is fun and fluid – something suited to not only staff, but also customers.
You can read more about the mansion project here:
The Cartier Mansion, Earth’s Fanciest Store, Just Got Even Fancier | GQ
Renovation Restores the Luster to Cartier Flagship | New York Times