06/11/2020 | by Proximity
The Covid-19 pandemic has already caused a great deal of heartbreak to so many: the loss of loved ones, less contact with family and friends, business’ struggling to survive, loss of jobs and livelihoods, and... Read More
03/07/2020 | by Proximity
Retail is evolving, and a new generation of consumers is emerging. A brand can no longer rely on its name alone. People want to know what a brand stands for, what its values are, and... Read More
06/08/2019 | by Proximity
In January this year, Deloitte published a blog post called ‘Retail Trends 2019’. Halfway through the year, we have decided to take a look at their predicted trends and see how they have panned out.... Read More
27/06/2019 | by Cathy McCabe
Savvy retailers know that their bricks and mortar stores are not going away. They know that while it’s vital to have digital capability, online hasn’t been the all-conquering force some once predicted. Retailers know the idea of... Read More
04/06/2019 | by Proximity
I had the privilege of presenting at the Salesforce pop-up Retail events in Sydney and Melbourne last week. In my brief “rapid-fire” pitch, I talked to quality retail of the past, the “little black book”... Read More
07/08/2018 | by Proximity
CRM has given us the ability to keep track of every customer interaction. By understanding our customers more intimately we can provide them with a better experience. Not just a better experience once, but consistently.... Read More
04/06/2018 | by Proximity
The traditional fashion business model has seen fundamental changes over the past decade, because of the digital revolution. It is now, more than ever before, convenient and easier to shop anytime, anyplace and the choice... Read More
