Steps to Position Your Retail Brand for Holiday Success
22/10/2020 | by Proximity
Successful Retail Peak During the Pandemic: How Brands Can Thrive
How can retailers achieve a successful retail peak during the pandemic? It’s a question many are asking as we head into one of the most critical trading periods of the year. With shifting consumer behaviour, tighter restrictions, and increased digital demand, this peak season will look very different from previous years.
Our CEO and Co-founder Cathy McCabe recently wrote a thought-provoking article for Total Retail exploring this very issue. In it, she outlines how brands that act quickly to deploy digital capabilities can still win this holiday season—even in these unprecedented times.
“While this pandemic has given rise to — or accelerated — a number of emerging trends that are redefining the ‘retail experience,’ those brands that are able to quickly deploy digital capabilities to service new and existing customers in transformative ways, both online and in-store, will be better positioned to have a successful holiday season. Those that don’t adapt will expire.”
The key to success? Digital agility. Retailers must equip their customer-facing teams with tools like Live Chat, Appointment Booking, and Virtual Payments to provide real-time support and service. At Proximity, we’ve seen first-hand how these solutions help brands stay connected to their customers and drive sales beyond the four walls of a store.
Check out our Essential Brand Toolkit to learn how our platform supports brands during this time. You can also explore our case studies to see how leading retailers are achieving results.
As Cathy says, those who embrace digital transformation now are best positioned not just to survive—but to thrive.