By Jason Lawrence
Originally Published on the SalesFix Blog
The first Salesforce Retail Clienteling application in Asia Pacific has arrived. Recently launched, this brand new application looks set to transform bricks and mortar retailing across the region with powerful, on-the-spot customer data that creates a totally customised in-store experience.
This application is launched by SalesFix Pty Ltd., a Brisbane based specialist partner in business process improvement, in partnership with Salesforce ISV Partner Proximity Insight. Together they will deliver the very first Retail Clienteling application to Comvita’s retail store staff in New Zealand.
Following other premium brands such as Max Mara, Burberry and Jaeger, Comvita understands a key element of the future of bricks and mortar shopping is providing a superior in-store and personalised experience for customers.
Through the new Retail Clienteling application, Comvita’s retail staff associates will be able to access powerful, real-time customer data such as spending history and past interactions across multiple channels (retail or e-commerce) . As a simple, customer-facing interface, the Clienteling solution will enable extensive product information to be accessed by sales staff who can then share this with their customer.
A further benefit is the ability for the stores to be connected to other departments, stores and teams such as customer service, to have a single view of the customer regardless of location. It will mean retail staff will be able to view all customer issues no matter where they were raised i.e whether by email, in person or online.
The Retail Clienteling application is being piloted in New Zealand. Following the pilot, it is likely to be rolled out to another three countries in the APAC region and in the corresponding language: Japan, Korea and Hong Kong
Jason Lawrence, CEO for SalesFix said, “Proximity Insight brings a breadth of expertise in the new frontier of brick-and-mortar retail clienteling, where sales associates have real-time access to powerful CRM data through mobile devices. This is just one of the strategic partnerships we have formed to better serve our customer Comvita and the broader retail sector.”
SalesFix is a specialist partner in business process improvement. With a strong understanding of business systems and a commitment to improve business results, SalesFix help their customers enhance business effectiveness and improve customer satisfaction.
SalesFix is a Salesforce implementation, integration and service specialist with multi-disciplinary business expertise spanning management, accounting, services, marketing and sales. Their Salesforce experience exceeds 10 years and the team is highly trained and Salesforce certified.
Headquartered in Brisbane, SalesFix serves more than 60 longstanding companies across Australia, New Zealand, Asia and Europe.
About Proximity Insight:
Proximity Insight is a Salesforce ISV partner that develops connected technology tie-ins to Salesforce to push the boundaries of CRM, Digital Marketing, and the in-store experience.
Their Dynamic iPad Clienteling OEM Product delivers real-time customer data to store associates where it matters on the shop floor. Actionable insights create a stronger selling relationship than ever before to drive revenue and performance. Combined with location-based technology and a consumer app, the power of revolutionary retail is instantly in everyone’s hands.
Proximity Insight is highly specialized in retail, creative, and CRM disciplines. For two years they have had permanent offices in the Silicon Alley district of New York City and in Melbourne, Australia. Their physical presence recently expanded into London.
Comvita (www.comvita.co.nz) Comvita (NZX:CVT) is a global natural health company committed to the development of innovative products, backed by ongoing investment in scientific research. Comvita is a world leader in Manuka (leptospermum) honey and freshpicked Olive Leaf Extract, which are at the core of the Comvita product range.
Comvita has approximately 50% of honey supply under direct ownership or control, with the balance of supply from long term contractual and partnership arrangements. Comvita pioneered the development and use of medical grade Manuka honey and was the first to receive FDA approval (2007). Comvita partners with US wound care company Derma Sciences, Inc. (NASDAQ:DSCI), the global licensee for Medihoney® specialist wound care products, which are used in hospitals and medical centres around the world.
Comvita’s freshly picked Olive Leaf Extract is grown, harvested, extracted and bottled at the world’s largest specialised olive leaf grove, with over one million olive trees. Comvita sells into more than 18 countries through a network of branded retail locations, online (seven country specific e-commerce websites) and third-party outlets, and hasover 500 staff located in New Zealand, Australia, Hong Kong, Japan, South Korea, the United Kingdom and the USA.
About the Author
Jason Lawrence is Managing Director and Senior Consultant at SalesFix. He established SalesFix in 2010 in Brisbane, Australia. Jason is an experienced senior manager and business analyst, with excellent commercial awareness and the ability to interpret business, sales, and financial and management issues. He is a highly experienced Salesforce.com Consultant and Salesforce.com Developer. Prior to moving to Australia, Jason worked for 20 years in the UK as a Management Accountant (ACMA, CPA), identifying process improvements and translating these into solutions for the IT departments to develop. After a couple of years as a Salesforce user, Jason realised he could deliver many of these solutions using the Salesforce1 Platform®. Jason has become well known in the Salesforce ecosystem and has been awarded the prestigious “MVP”(Most Valued Professional) award from Salesforce.com in recognition for his knowledge, skills and contribution he has made to the Salesforce Community. Being no stranger to mentoring, Jason is the leader of the Brisbane Salesforce User Group and regularly attends mentoring sessions in association with CoderDojo Brisbane.