Cathy McCabe in Total Retail: Steps to Position Your Retail Brand for Holiday Success

22/10/2020 | by Proximity

Cathy McCabe in Total Retail: Steps to Position Your Retail Brand for Holiday Success

Our CEO and Co-founder Cathy McCabe recently wrote a thought provoking article for Total Retail on how brands can have a successful peak, despite the unprecedented circumstances we find ourselves in.

“While this pandemic has given rise to — or accelerated — a number of emerging trends that are redefining the “retail experience,” those brands that are able to quickly deploy digital capabilities to service new and existing customers in transformative ways, both online and in-store, will be better positioned to have a successful holiday season. Those that don’t adapt will expire.”

Read the rest of the article HERE.

Written by Proximity

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