Lafayette 148 Case Study

Discover How Lafayette 148 New York Elevates Clienteling with Proximity’s Retail Super-App

In this video case study, the team at Lafayette 148’s SoHo boutique share how they’re building deeper, more meaningful customer relationships using Proximity’s innovative clienteling platform.

Hear directly from Head Stylist Sam Mercado, who offers hands-on advice and expert techniques for using the platform to deliver personalised outreach at scale. From curated messages to thoughtful follow-ups, Sam explains how the team tailors every customer interaction to feel seamless, relevant, and high-touch.

Throughout the video, Sam also reveals the real impact Proximity has had on the business – from driving higher levels of customer engagement to delivering measurable improvements in sales performance and client retention.

Whether you’re exploring clienteling solutions or looking to enhance your store team’s ability to connect with customers, this video offers actionable takeaways and a compelling look at how Lafayette 148 is redefining modern retail service.

Watch now to learn how clienteling done right can transform the customer experience—and drive real business results.