Top Clienteling Apps in 2025: Which is Right for You?

Retail is no longer about transactions, it’s about relationships. Today’s customers expect more than products; they want personalised experiences, tailored recommendations, and a sense of connection with the brands they love. That’s where clienteling apps come in.

Clienteling software helps retailers move beyond traditional CRM by giving store teams the tools to build authentic, lasting customer relationships. From personalised outreach to appointment booking and curated product suggestions, the right solution can transform the customer journey and significantly increase loyalty.

To help you navigate the options, we’ve rounded up the top clienteling apps in 2025.

Whether you’re a luxury retailer, a boutique brand, or a global enterprise, these platforms are reshaping the way customer experiences are delivered.

1. Proximity

Proximity is the all-in-one clienteling platform that helps smart retailers deliver seamless, personalised customer experiences while driving growth and efficiency.

• All-in-One Super-App: Award-winning Retail Super-App combining clienteling, appointment booking, task management, transactions, and store events.

• 360° Customer Insight: Complete profile of each customer with purchase history and personalised recommendations.

• Seamless Communication: Integrated WhatsApp, SMS, MMS, and email to connect with customers anytime.

• Strong Analytics & Attribution: Clear reporting on which messages and activity drives revenue, making ROI easy to prove.
• Task Management & Increased productivity: intuitive journeys & flows set up for store teams to easily and efficiently complete tasks, ensuring they soend maximum time with customers
• True Partnership: Dedicated customer success teams that act as an extension of your own, creating a m

• Loved by Leading Global Retails: Trusted by global luxury retailers including MaxMara, Graff Diamonds, Samsonite, Paul Smith, Helzberg Diamonds, and Farrow & Ball.

• Fast, Intuitive, Impactful: Easy-to-use interface, and 4–5x increase in customer lifetime value.

• Excellence at Scale: The choice for smart retailers who want operational efficiency and elevated customer service

Why is Proximity the top clienteling solution?

Proximity is the strongest clienteling solution because it unifies everything retailers need to build lasting customer relationships into one platform. Seamlessly blending clienteling, appointment booking, transactions, and in-store events. Unlike point solutions that solve only part of the problem, Proximity gives store associates a single, intuitive tool to deliver personalised experiences while driving measurable results. Trusted by global luxury and premium brands, it has proven to increase customer lifetime value, boost operational efficiency, and scale effortlessly from boutique retailers to enterprise networks.

Ready to see how Proximity can help your brand? Book a demo with our team today and find out how we drive sales, improve loyalty, store efficiency and build strong customer relationships.

2. Red Ant

Red Ant is a retail technology company that provides digital tools and platforms to enhance customer experiences and empower store teams with data-driven insights.

• Unified view of the customer: Red Ant integrates data from e-commerce, CRM, POS, and social to give store associates a 360° profile of each customer.

• Clienteling toolkit: Associates can see customer details, enabling personalised outreach.

• Integrated communications: Messaging tools built in so staff can follow up with customers directly from the platform.

• In-store empowerment: Provides guided selling tools, digital lookbooks, and styling advice that can be tailored to individual customers.

• Premium & High street: Known for working with brands and retail networks, supporting premium and high-street

3. Endear

Endear is a clienteling platform that helps retail teams build stronger customer relationships through personalised outreach, messaging, and client management tools.

• Lookbooks & Shoppable Content: Associates can send curated product collections and digital lookbooks directly to customers.

• Analytics & Attribution: Reporting on all activity sent via the app making it easy to see ROI

• Fast Setup & Usability: Cloud-based, lightweight, and designed to get stores up and running quickly.

• Focused on Modern Brands: Popular with digitally native and fast-growing retail brands looking to connect online and offline.

• One-click integrations: With popular POS systems, e-commerce platforms and other solutions

4. Salesfloor

Salesfloor is a clienteling and virtual selling platform that connects store associates with customers through personalised communication, product recommendations, and online shopping experiences.

• Clienteling & Customer Profiles: Associates access customer preferences, purchase history, and behaviour to personalise outreach.
• Virtual Shopping: Shoppers connect with local store associates through live chat, video, and digital storefronts.
• Omnichannel Engagement: Bridges in-store and online channels so customers can continue their journey seamlessly.
• Enterprise Retail Focus: Works with large multi-location retailers across fashion, beauty, jewellery, and home goods.

5. Tulip

Tulip is a retail platform that equips store associates with mobile-first tools for clienteling, assisted selling, and store operations to drive customer engagement and sales.

• Mobile-first Clienteling: Associates use iOS and Android apps to access customer profiles, preferences, and purchase history.
• Omnichannel Integration: Connects online and offline data, integrating with POS, e-commerce, and CRM systems.
• Personalised Communication: Built-in messaging and outreach tools for direct customer engagement.
• Used Global Retailers: Works with leading luxury, fashion, and specialty retailers worldwide.

6. Mercaux

Mercaux is a digital in-store platform that enables retailers to deliver clienteling, assisted selling, and omnichannel experiences through a suite of connected apps for store associates.

• Omnichannel Store Platform: Assisted Selling, Clienteling, mPOS, fulfillment and remote selling .

• Modular / Composable Architecture: Retailers can deploy modules (e.g. clienteling, endless aisle, checkout) independently, integrating with legacy systems

• Analytics & Data: Captures behaviour in-store (product interest, transactions, staff performance), delivers insights

• Customer Experience Enhancements: Supports remote shopping, appointments, digital & self-service tools so shoppers can move across channels.

How to Choose the Right Clienteling App for Your Business

Size of business
Your business size will determine which clienteling platform makes sense. Boutique retailers often need simplicity and fast setup, while large enterprise retailers require scalability, multi-region support, and complex data integrations. Look for a solution that matches your current needs but won’t hold you back as you grow.

Industry focus
Different industries have unique customer expectations. Luxury, fashion, and jewellery retailers may need personalised communications and high-touch services, while furniture and beauty brands may require appointment scheduling and guided selling. Choose a platform with a proven track record in your sector.

Tech stack integration
Clienteling only delivers value if it connects seamlessly to your existing systems. Check that the platform integrates with your POS, e-commerce, and CRM so that associates have a single view of the customer, without manual workarounds.

Budget & scalability
Cost is always a consideration, but scalability is just as important. The right platform should deliver measurable ROI through higher conversion rates, larger basket sizes, and improved customer lifetime value. Equally, it should scale with your business — from one boutique location to a global retail network.

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Why Proximity is Leading the Way in Clienteling

Seamless blend of tools
Proximity goes beyond standalone clienteling by combining clienteling, appointment booking, POS transactions, and in-store events in one platform. This unified approach reduces complexity for store teams and ensures customers experience a consistent journey.

Trusted by global brands
Proximity is the clienteling partner of choice for luxury and premium retailers such as MaxMara, Paul Smith, Graff Diamonds, Helzberg Diamonds, Samsonite, and Farrow & Ball. These partnerships demonstrate the platform’s ability to deliver in diverse sectors.

Strong proof points
Proximity customers see a 4–5x increase in customer lifetime value when shoppers are clienteled compared to those who are not. Alongside revenue growth, the platform delivers operational efficiencies and elevated service standards across store networks.

Scales from boutique to enterprise
Whether you are a single boutique or a global retailer with hundreds of locations, Proximity adapts to your requirements. The platform is designed to scale smoothly, supporting growth without disruption.

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Clienteling is a non-negotiable

Clienteling is no longer a “nice to have”, it’s the foundation of successful retail in an era where personal connection drives loyalty and lifetime value. Choosing the right clienteling software can transform customer experiences, streamline store operations, and fuel growth.

If you’re looking for the most complete, future-proofed clienteling solution, book a demo with Proximity today.

See Proximity in Action here