A marketing and communications specialist who has been working with global brands for over 14 years, Lucy is passionate about strategy, storytelling, and creative campaigns that provoke conversation and connection. Previous clients include Kimberly-Clark, LV=, P&O Ferries, Disney, TUI, Kuoni.
21/09/2026 | by Lucy Lefroy
Retail personalisation has moved far beyond greeting a loyal customer by name. Today, store teams need a complete view of each customer, relevant reasons to get in touch and simple tools that help them act... Read More
08/09/2026 | by Lucy Lefroy
Key takeaways from the RLC Global Forum at Selfridges, Tuesday 8th September Luxury retail is not standing still. Growth is moving between categories, markets and generations, while customers are becoming more willing to reconsider the... Read More
20/08/2026 | by Lucy Lefroy
Great retail has always been built on relationships. The best store associates remember what their clients love, understand their preferences and know when to reach out with something relevant. Technology should make those relationships easier... Read More
22/07/2026 | by Lucy Lefroy
There is something special about seeing great retail in action. You can read case studies, watch videos and hear presentations, but nothing compares to standing inside a store, watching the teams at work, and hearing... Read More
12/05/2026 | by Lucy Lefroy
For more than 300 years, Fortnum & Mason has built its reputation on exceptional customer service, personal relationships, and memorable in-store experiences. Now, one of Britain’s most iconic retailers is combining that heritage with modern... Read More
11/05/2026 | by Lucy Lefroy
Bringing together heritage retail and modern clienteling Fortnum & Mason has unveiled Fortnum’s Connect, the new clienteling platform powered by Proximity, designed to help store teams deliver even more personalised and seamless customer experiences. Recently... Read More
17/03/2026 | by Lucy Lefroy
Join Proximity at Retail Technology Show 2026 at ExCeL London on 22–23 April, where we’ll be showcasing how leading retailers are driving measurable growth through clienteling. Retail is changing fast. Customer expectations are higher, store... Read More
05/03/2026 | by Lucy Lefroy
Proximity announces a new partnership with Frette, the internationally celebrated Italian luxury home furnishings brand, as the brand continues to invest in deeper, more meaningful relationships with customers around the world. Known for its heritage... Read More
26/01/2026 | by Lucy Lefroy
As luxury retail looks ahead to 2026, growth is becoming harder to sustain through price increases alone. With customer expectations rising and competition for high-value clients intensifying, brands are being forced to rethink how they... Read More
18/09/2025 | by Lucy Lefroy
Originally published September 2025. Last updated August 2026. Retail has always been about relationships. The brands that consistently outperform their competitors aren’t simply selling products. They’re building long-term customer loyalty through personalised service, memorable experiences... Read More
17/09/2025 | by Lucy Lefroy
Luxury Retail’s Next Chapter: Technology as a Growth Engine Luxury retailers are investing more in technology than ever before. According to a recent Bain & Company report, brands now spend on average 3% of revenue on... Read More
04/08/2025 | by Lucy Lefroy
Why Clienteling Is the Future of Luxury In an era where consumers expect more than just transactions, luxury retailers are rethinking how they connect with customers. Traditional CRM systems, while foundational, are no longer enough... Read More
25/07/2025 | by Lucy Lefroy
As brands navigate a rapidly shifting retail landscape, clienteling solutions for fashion and luxury retailers have become essential for delivering personalised service, building loyalty, and staying competitive in 2025 and beyond. The State of Fashion... Read More
24/06/2025 | by Lucy Lefroy
In today’s fast-paced retail landscape, Artificial Intelligence (AI) and Machine Learning (ML) are no longer futuristic concepts. As AI becomes more sophisticated, so does the question facing retailers: how do we harness its power without... Read More
03/06/2025 | by Lucy Lefroy
In the June edition of Professional Jeweller, we had the opportunity to shine a light on a topic that’s transforming the jewellery retail landscape: clienteling. At Proximity, we believe that jewellery is personal. Buying a... Read More
24/04/2025 | by Lucy Lefroy
This year’s Retail Technology Show marked a new chapter — not just for the event, but for the industry as a whole. Held for the first time at ExCeL London, the move from Olympia brought... Read More
