WE'LL BE AT THE RETAIL TECHNOLOGY SHOW LONDON, 24-25 APRIL AND WE'D LOVE TO SEE YOU! TO BOOK A MEETING CLICK HERE
Lucy Lefroy A marketing and communications specialist who has been working with global brands for over 14 years, Lucy is passionate about strategy, storytelling, and creative campaigns that provoke conversation and connection. Previous clients include Kimberly-Clark, LV, P&O Ferries, Disney, TUI, Kuoni.
25/03/2024 | by Lucy Lefroy
In an era where personalisation reigns supreme, understanding and leveraging customer data is key to building lasting relationships and fostering loyalty. At the Retail Technology Show, London Olympia on 24th April, this sentiment will take... Read More
12/03/2024 | by Lucy Lefroy
Rodd & Gunn, the ready-to-wear premium men’s brand from New Zealand has expanded their use of Proximity’s Retail Super-App into 41 new stores across Australia, New Zealand, Singapore, Canada, and the US expansion will launch... Read More
16/01/2024 | by Lucy Lefroy
Last week marked another milestone for Proximity as we clinched the Best Retail Insights award at the VIP Awards North America. This prestigious honour comes hot on the heels of our win at the VIP... Read More
05/12/2023 | by Lucy Lefroy
November 30, 2023 The Barbican Centre was filled with retailers, vendors, partners and peers for the annual Retail Technology Innovation Hub awards, honouring current trailblazers in the retail technology landscape. Among the standout moments of... Read More
29/11/2023 | by Lucy Lefroy
WhatsApp has been a popular social outreach platform amongst our clients for a while now, and it’s easy to understand why. Not only is it seamlessly integrated into our all-in-one Retail Super-App platform – so... Read More
19/10/2023 | by Lucy Lefroy
Last week our CEO Cathy McCabe was a guest speaker at the inaugural GRLS Talk in London. GRLS is an HR-Tech Company with a mission to fight the gender gap. The GRLS.app is a platform... Read More
27/09/2023 | by Lucy Lefroy
In today’s fast-paced and highly competitive retail landscape, data has become the lifeblood of success. Retailers worldwide are constantly seeking actionable insights to stay ahead of the curve and meet the ever-evolving demands of their... Read More
13/09/2023 | by Lucy Lefroy
In today’s highly competitive retail landscape, customer satisfaction is paramount. In a retail call center, each interaction with a customer can make or break a brand’s reputation. One of the most critical factors to ensure... Read More
15/08/2023 | by Lucy Lefroy
PRESS RELEASE as seen on PR Newswire London, August 15th 2023 The Anthony Nicholas Group (ANG), acclaimed for its high quality jewellery watches and diamonds and award-winning customer service, has chosen Proximity to deliver a... Read More
31/07/2023 | by Lucy Lefroy
In the rapidly evolving world of retail, customer expectations are higher than ever before. Customers demand a seamless and consistent shopping experience across all channels. This is where omni-channel shopping comes in. An approach that... Read More
29/06/2023 | by Lucy Lefroy
Apple has made a significant move to enhance the payment experience for its users by recently launching Tap to Pay in Australia. This expansion brings the convenience and security of contactless payments to millions of... Read More
31/01/2023 | by Lucy Lefroy
“Retailers are doing what it takes to win in this time of rapid change” – Ian Geddes, Managing Partner for Consumer and Retail, Deloitte Despite ongoing challenges still affecting day-to-day discretionary spending like the cost... Read More
15/11/2022 | by Lucy Lefroy
Last month we welcomed Naif Alkhalaf and Thana’a Al Mabuk to our head office in London. Naif and Thana’a join us for an 8 week internship from Saudi Arabia through the Misk Program. The program, in partnership... Read More
02/11/2022 | by Lucy Lefroy
“You don’t need the customer to walk in the door when you have such a personalised tool.” Jennifer Shields, Director of Retail, Lafayette 148 Our latest success story explores the challenges this iconic brand faced during... Read More
02/11/2022 | by Lucy Lefroy
Peak trading will be hit hard this year. With ongoing industry disruption and predicted cuts to discretionary spending, the latest Metapack holiday trends report forecasts low sales over Black Friday and Christmas compared to previous years: More than... Read More
