Knowledge, people and experiences – here’s a collection of our best bits.
24/06/2025 | by Lucy Lefroy
In today’s fast-paced retail landscape, Artificial Intelligence (AI) and Machine Learning (ML) are no longer futuristic concepts. As AI becomes more sophisticated, so does the question facing retailers: how do we harness its power without... Read More
11/12/2023 | by Proximity
Graff, the luxury jewellery brand globally recognised for exquisite craftsmanship and exceptional diamonds, has chosen Proximity as a technology partner to enhance their customer experience. Proximity’s all-in-one clienteling and experience app is designed to seamlessly... Read More
27/05/2025 | by Chris Wood
In today’s hyper-competitive retail landscape, the pressure is on to deliver personalised, high-touch experiences that drive loyalty and long-term value. Many brands know that clienteling is the key to achieving this – but when it... Read More
05/03/2026 | by Lucy Lefroy
Proximity announces a new partnership with Frette, the internationally celebrated Italian luxury home furnishings brand, as the brand continues to invest in deeper, more meaningful relationships with customers around the world. Known for its heritage... Read More
21/01/2026 | by Adam Binder
NRF 2026 felt different from the start. It was not just busy. It felt energised, focused, and optimistic. The Javits Center was full. Calendars filled quickly. Conversations flowed from the first coffee of the day.... Read More
24/11/2025 | by Joanne Fisher
In modern retail, personalised communication is no longer a nice-to-have, it’s a core part of the customer experience. Today’s shoppers expect timely, tailored, and human messaging from the brands they love. But with teams spread... Read More
30/10/2025 | by Proximity
As retail continues to evolve, one thing is clear: the brands winning customer loyalty today are the ones building relationships, not just transactions. That’s where clienteling comes in. Modern clienteling combines technology, data, and human... Read More
14/10/2025 | by Blair McVicar
Behind every great retail experience … is a story. A moment where a store associate made a connection that mattered. At Proximity, we see these moments every day. Here are five real-life examples of how... Read More
27/08/2025 | by Nicolette Dority
What is Clienteling? Clienteling is a relationship-driven approach to retail where store associates use customer data, preferences, and purchase history to provide personalised service. Instead of focusing on single transactions, clienteling builds long-term customer relationships.... Read More
14/07/2025 | by Blair McVicar
Last Tuesday, we hosted our annual Summer Store Tour, and it was a brilliant reminder of why we do what we do. From the beautiful interior of Farrow & Ball to the effortless elegance of... Read More
24/06/2025 | by Lucy Lefroy
In today’s fast-paced retail landscape, Artificial Intelligence (AI) and Machine Learning (ML) are no longer futuristic concepts. As AI becomes more sophisticated, so does the question facing retailers: how do we harness its power without... Read More
26/01/2026 | by Lucy Lefroy
As luxury retail looks ahead to 2026, growth is becoming harder to sustain through price increases alone. With customer expectations rising and competition for high-value clients intensifying, brands are being forced to rethink how they... Read More
18/09/2025 | by Lucy Lefroy
Retail is no longer about transactions, it’s about relationships. Today’s customers expect more than products; they want personalised experiences, tailored recommendations, and a sense of connection with the brands they love. That’s where clienteling apps... Read More
17/09/2025 | by Lucy Lefroy
Luxury Retail’s Next Chapter: Technology as a Growth Engine Luxury retailers are investing more in technology than ever before. According to a recent Bain & Company report, brands now spend on average 3% of revenue on... Read More
04/08/2025 | by Lucy Lefroy
Why Clienteling Is the Future of Luxury In an era where consumers expect more than just transactions, luxury retailers are rethinking how they connect with customers. Traditional CRM systems, while foundational, are no longer enough... Read More
26/01/2026 | by Proximity
Today, a small group of high-value clients drives an outsized share of luxury revenue, and clienteled customers consistently deliver multiple times higher lifetime value than non-clienteled shoppers. We created The VIC Playbook to help luxury... Read More
24/09/2025 | by Proximity
We analysed 12 months of anonymised data from leading jewellery, fashion, beauty and lifestyle brands using our clienteling software. And the results are clear: clienteling drives measurable growth. This report outlines some astounding results, including:... Read More
30/09/2025 | by Proximity
Transforming Clienteling at Paul Smith Paul Smith has always been celebrated for its creativity and signature personal touch, but behind the scenes, its clienteling approach was weighed down by manual processes and limited visibility. That... Read More
24/02/2025 | by Proximity
Discover how Helzberg Diamonds Is Revolutionising In-Store Customer Experience with Proximity’s Retail Super-App Discover how leading US jeweller Helzberg Diamonds is transforming the in-store experience across its nationwide retail network with the help of Proximity’s... Read More
06/12/2022 | by Proximity
How Lafayette 148 Drove $4M in Attributed Sales with Proximity Luxury womenswear brand Lafayette 148 New York is known for its refined style, modern design, and deep commitment to its customer. But in today’s highly... Read More
06/12/2022 | by Proximity
How Rodd & Gunn Took Personalisation to a New Level with Proximity Luxury menswear brand Rodd & Gunn has long been known for its commitment to quality, timeless design, and exceptional customer service. But in... Read More
