Graff partners with Proximity to implement innovative Client engagement

11/12/2023 | by Proximity

Graff partners with Proximity to implement innovative Client engagement

Graff, the luxury jewellery brand globally recognised for exquisite craftsmanship and exceptional diamonds, has chosen Proximity as a technology partner to enhance their customer experience. 

Proximity’s all-in-one clienteling and experience app is designed to seamlessly blend the physical and digital realms of shopping, transforming how brands engage with clients.  The platform empowers sales associates to provide exceptional customer service by connecting data, delivering personalised recommendations, and using innovative technology to provide a seamless brand experience.

Proximity’s award-winning Retail Super-App, combined with Graff’s commitment to superior craftsmanship and unparalleled client experience, promises to deliver a truly unique and personalised experience for each client. The tool will empower Graff’s sales associates across the globe to strengthen client relationships and tailor every interaction based on personal data, from initial contact in store through to post-purchase support.

“We’re so pleased to be collaborating with Graff, where the synergy of our Retail Super-App meets the excellence of this esteemed global luxury brand. We look forward to enabling them to forge even stronger connections with their discerning clientele”

– Cathy McCabe, CEO at Proximity.

About Proximity: 

Proximity is the home of the Retail Super-App, designed to transform how brands connect with their customers. Their cutting-edge solutions empower retailers to create exceptional customer experiences through data-driven insights and personalised interactions. The Retail Super-App streamlines customer data management, enables clienteling strategies, and delivers comprehensive omnichannel solutions, all with a focus on innovation and customer success.

About Graff:

For over half a century, Graff has operated at the very pinnacle of the high jewellery industry, discovering and crafting diamonds of brilliance and rarity, transforming the hidden wonders of the earth into spectacular pieces of jewellery that move the heart and stir the soul. 

For media enquiries, please contact Lucy Lefroy, Head of Marketing,

Written by Proximity

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