Guides & More | Proximity

The VIC Playbook
26/01/2026 | by Proximity
Today, a small group of high-value clients drives an outsized share of luxury revenue, and clienteled customers consistently deliver multiple times higher lifetime value than non-clienteled shoppers. We created The VIC Playbook to help luxury... Read More
The Clienteling Benchmark Report
24/09/2025 | by Proximity
We analysed 12 months of anonymised data from leading jewellery, fashion, beauty and lifestyle brands using our clienteling software. And the results are clear: clienteling drives measurable growth. This report outlines some astounding results, including:... Read More
The Key to Unlocking Retail Growth [FREE WHITEPAPER]
26/03/2025 | by Proximity
Martin Newman, known as The Consumer Champion, is a leading expert in customer experience and consumer-centric business. With over 40 years in retail, he’s worked with brands like Burberry and Harrods, authored best-selling books, and... Read More
The benefits of using WhatsApp for retail teams [FREE FACTSHEET]
01/12/2023 | by Proximity
This versatile messaging platform facilitates seamless communication, fostering real-time connection with customers. Using WhatsApp directly from the Retail Super-App has numerous benefits for retailers, like connecting customer data and communication in one place, eliminating the... Read More
The Connected Shoppers Report with Michelle Grant [video interview]
20/09/2023 | by Proximity
The Connected Shoppers Report by Salesforce presents critical insights into the evolving relationship between shoppers and retailers in today’s digital-driven world. Based on surveys of 2,400 shoppers and 1,125 retail industry decision-makers, this comprehensive report sheds... Read More
Effective Change Management [FREE GUIDE]
20/09/2023 | by Proximity
Are you implementing a new system or technology into your business? This process can be complex, and often involves significant changes to workflows. It’s imperative the entire team has ‘buy-in’ and is willing to embrace... Read More
How to deliver clienteling success [FREE GUIDE]
01/08/2023 | by Proximity
Are you looking to maximise brand performance through clienteling? Do you want to know what sort of benefits and outcomes to expect, and how to empower your retail teams to deliver consistently? Are you looking... Read More
Why is clienteling so important? [Free guide]
20/07/2023 | by Proximity
For retailers looking for long-term success, clienteling is a non-negotiable. It leads to increased customer satisfaction, a stronger relationship with the brand, and drives sales & long-term customer loyalty through personalisation. The clienteling playbook includes... Read More

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