Unveiling the Future of Retail: Highlights from the Retail Technology Show 2024 in London

02/05/2024 | by Lucy Lefroy

Unveiling the Future of Retail: Highlights from the Retail Technology Show 2024 in London

The Retail Technology Show 2024 in London proved to be a nexus of innovation, bringing together industry leaders, visionaries, and cutting-edge technologies to shape the future of retail.

Amidst the bustling atmosphere, one particular highlight was our CEO & Co-Founder, Cathy McCabe, hosting a panel discussion on “Leveraging Customer Data & Personalisation For Enhanced Loyalty.”


Cathy’s panel, featuring our clients Camellia Spaczynska, Head of Retail Operations at Paul Smith and Toni Scarpaci, Head of Omni-Operations & CRM at Max Mara Fashion Group, and our Head of Customer Success Blair McVicar, provided invaluable insights into the transformative power of leveraging customer data and personalisation strategies to drive enhanced loyalty.

The discussion delved into the intricacies of utilising data analytics, artificial intelligence, and personalised marketing initiatives to create tailored experiences that resonate with customers on a deeper level.

The panelists shared real-world examples and success stories, illustrating how harnessing customer data can unlock a wealth of opportunities for retailers.

From personalised recommendations to targeted promotions, the panel demonstrated how retailers can leverage data-driven insights to anticipate customer needs, foster deeper connections, and ultimately drive loyalty and retention.


In addition to Cathy’s panel, the Retail Technology Show featured an array of groundbreaking technologies and solutions aimed at revolutionising the retail landscape. From AI-powered solutions to immersive virtual shopping experiences, attendees were treated to a glimpse of the future of retail, and we were not disappointed!

The Proximity booth was packed with partners and prospects over the two day event, all getting a first-hand introduction to our Retail Super-App and the tangible results it provides our customers. We gave demos and chatted about current challenges retailers are facing, and showed practical ways to streamline operations, enhance customer experiences, and drive business growth using our retail platform.

The general feeling on the booth: there is an appetite for robust features and intuitive all-in-one solutions that empower retailers to stay ahead of the curve in this ever-evolving industry.


As the curtains closed on another successful edition of the Retail Technology Show, one thing became abundantly clear: despite ongoing economic uncertainties and headwinds, a surprising wave of optimism was sweeping the London Olympia last week.

The transformative power of technology, particularly the emergence of generative AI and cutting-edge innovations that put customers at the centre continue to unlock the full potential of this industry.

Our key takeaway from the event: despite the current difficulties, the possibilities are endless and the future is bright for those retailers armed with the right technology and a passion for driving change.

Lucy Lefroy

Written by Lucy Lefroy

Lucy Lefroy A marketing and communications specialist who has been working with global brands for over 14 years, Lucy is passionate about strategy, storytelling, and creative campaigns that provoke conversation and connection. Previous clients include Kimberly-Clark, LV, P&O Ferries, Disney, TUI, Kuoni.

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