NARS CONNECTS BEAUTY CONSULTANTS AND CUSTOMERS

Discover how NARS is redefining the beauty experience with Proximity

In this case study, we explore how NARS partnered with Proximity to elevate their approach to clienteling – bridging the gap between in-store expertise and long-term customer relationships. With a goal to deliver more meaningful, personalised beauty consultations, NARS turned to Proximity to provide its teams with intuitive, data-driven tools that make every interaction count.

By equipping beauty consultants with a unified view of each client’s preferences, history, and communication, NARS is creating a more seamless and connected experience across channels. Whether it’s remembering a client’s favourite shade, following up after a product trial, or booking a new appointment, the Proximity platform helps turn every touchpoint into an opportunity to build loyalty and increase lifetime value.

This partnership reflects NARS’ commitment to innovation in customer experience, and their desire to empower consultants to deliver the kind of service today’s beauty customers expect.

Highlights from the Case Study:

• Seamless integration of Proximity’s platform into NARS’ client experience strategy

• Enhanced visibility for consultants into client preferences, purchase history, and notes

• Simplified follow-up and ongoing communication between consultants and customers

• Improved appointment booking and personalised outreach

• Stronger customer relationships, driving repeat visits and increased spend

The results? A more streamlined, consistent, and elevated beauty experience that connects clients to the brand—and their consultants—in a more meaningful way.