Lafayette 148 Builds deeper connections

How Lafayette 148 New York Uses Proximity’s Retail Super-App to Deliver Luxury Clienteling at Scale

In this in-depth retail clienteling case study, go behind the scenes at Lafayette 148’s SoHo boutique in New York City, where Head Stylist Sam Mercado shares how Proximity’s Retail Super-App is redefining the way his team connects with customers.

In the exclusive video, Sam offers practical, real-world insights into how he and his team use the platform every day to:

• Build deeper, more personal relationships with clients

• Streamline customer communication with tailored outreach methods

• Create memorable shopping experiences that inspire loyalty and repeat visits

• Drive higher engagement and boost conversion rates in-store

Whether you’re a fashion brand, luxury retailer, or looking to elevate customer experience across your store network, this case study offers valuable learnings on how to empower store teams and turn data into meaningful, revenue-driving interactions.

Watch the video to see how Proximity’s Retail Super-App is transforming customer engagement at Lafayette 148 New York, one personalised connection at a time.