Joseph Video Case Study

How Joseph Is Elevating the Luxury Retail Experience with Proximity’s Retail Super-App

Watch the Joseph x Proximity case study video success story to discover how the iconic fashion brand is transforming its customer experience strategy with the help of Proximity’s Retail Super-App.

In this exclusive interview, Area Manager Alveena Butt shares how Joseph’s store teams are using clienteling technology to deliver personalised service, build long-term customer relationships, and drive meaningful results on the shop floor.

You’ll gain real-world insights into how Proximity is helping Joseph align its luxury brand values with seamless, data-driven customer engagement.

In the video, Alveena discusses how Joseph is:

• Delivering personalised customer experiences across store locations

• Strengthening client relationships and increasing retention

• Equipping store teams with tools to communicate smarter and sell more

• Creating consistency in service through intelligent outreach

• Achieving tangible growth and loyalty through strategic clienteling

By combining a forward-thinking digital approach with the human touch, Joseph is redefining what modern luxury retail looks like.

Watch the case study to see how Joseph and Proximity are creating next-level in-store experiences through innovation and insight.