Top Retail CRM Provider 2017 – Retail CIO Outlook Magazine

27/03/2017 | by Kris Moyse

Proximity Insight are delighted to be recognized by Retail CIO Outlook as one of the top 10 retail CRM solution providers for 2017!

To be considered for inclusion, companies had to “showcase in-depth expertise in delivering innovative CRM solutions that boost operational efficiency for retailers”. At Proximity Insight, this’s what we are all about. We understand the importance of enabling in-store touch points and view this as a significant opportunity for the retail sector. In-store transactions account for 80-90 percent of all retail sales and that figure is projected to remain consistent for the next decade. We help our clients produce dynamic clienteling business tools that help sales associates navigate the entire customer lifecycle, and drive sales by providing the best customers to contact, along with the right channel, messaging and timing that will resonate.

Core to our focus is the value of a loyal customer. Loyal customers can come in various forms, from the high-frequency low transaction value shopper… to the low-frequency high value shopper… to the most engaged brand advocate. We recognize that fostering all these relationships is critical to the success of the modern retailer. More meaningful touch points equate to increased traffic, which is exactly what Jaeger—UK-based fashion brand and retailer—found when they implemented Dynamic Clienteling to transform the way their staff engaged with customers. Their objective was to provide personalized customer experiences from online to the shop-floor. Proximity Insight was able to compare the results between customers who received personal outreach as a result of their tools versus customers who were contacted using sophisticated marketing automation. Personal Outreach resulted in 10x more customers returning to make a second purchase.

We don’t just stop there. We also look to empower Sales Associates to connect and build an affinity with the brand that they represent. By allowing access to various levels of data, Sales Associates can see how these tools are increasing their sales. Furthermore, by providing a platform that builds a community among the sales team, ownership of results is supplemented by increased affinity for the brand – helping to boost everything from effort to retention. In the back-office, our full reporting suite creates operational efficiencies through the delivery of streamlined reporting of online and in-store KPIs.

Proximity Insight works with high street and luxury brands such as Jaeger UK, Cartier, Matchesfashion, Zegna and Max Mara.

See the full article featured in the March Retail CIO Outlook magazine: Proximity Insight: Driving Retailers to Success

Written by Kris Moyse

Kris has worked with some of the top global retailers to demonstrate true sales uplift by leveraging customer data and enabling store teams. Before specialising in retail, he has rolled out global CRM solutions for numerous fortune 500 companies including Amex, Baxter, and Fidelity. Kris has an MBA and B. Comp. Sci.

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