How iBeacons Can Turn Your In-Store Staff into Mind-Readers

08/09/2014 | by Kris Moyse

Steve Orell from Proximity Insight has written an article for the Salesforce Blog (also featured on Forbes) about how data captured in Salesforce is revolutionizing the iBeacon experience.

Written by Kris Moyse

Kris has worked with some of the top global retailers to demonstrate true sales uplift by leveraging customer data and enabling store teams. Before specialising in retail, he has rolled out global CRM solutions for numerous fortune 500 companies including Amex, Baxter, and Fidelity. Kris has an MBA and B. Comp. Sci.

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