Joanne is passionate about creating connected and solution-driven experiences that deliver on core customer and business objectives. She has strong department store and vertical retailing experience and loves creating customer-centric approaches that leverage the complementary digital tools.
14/08/2023 | by Joanne Ferguson
Ever wondered what sets extraordinary brands apart? It’s the art of clienteling – a strategic approach that transforms customer relationships into long-lasting connections. As brands race to deliver personalised experiences, clienteling emerges as a shining example.... Read More
02/03/2023 | by Joanne Ferguson
For those that know me, I always start with the ‘why’. Why do I start with the ‘why’? Well, early on in my career I realised that for people to feel engaged in an organisation... Read More
