Frette Appoints Proximity as Global Clienteling Partner

Proximity announces a new partnership with Frette, the internationally celebrated Italian luxury home furnishings brand, as the brand continues to invest in deeper, more meaningful relationships with customers around the world.

Known for its heritage craftsmanship and timeless design, Frette has always placed the customer at the heart of its business. As the brand continues to grow globally, it was looking for a partner that could help its store teams better understand their customers and deliver a more personal experience – wherever that interaction takes place. Through its partnership with Proximity, Frette will bring customer information into one clear, shared view. This gives teams a better understanding of each customer’s history with the brand – from how often they shop, to how much they typically spend – helping conversations feel more informed and relevant.

Proximity’s clienteling platform also supports Frette’s international footprint, making it easier for teams across different countries to work in a consistent way, while still reflecting local needs. Clear, custom reports give the business a better view of what’s working, helping teams focus their time and energy where it matters most. Rather than adding complexity, the goal of the partnership is simplicity: giving store teams the right information, at the right time, so they can focus on what they do best – building lasting relationships and delivering exceptional service.

“At Proximity, we believe the best customer experiences are built on understanding. Working with Frette allows us to support their store teams with a clearer view of each customer, helping them deliver thoughtful, consistent service and build long-lasting relationships, while staying true to the brand’s distinctive standards.” – Cathy McCabe, CEO & Co-Founder, Proximity

“The rollout of Proximity is an important milestone for our global retail network. By enhancing our clienteling capabilities, we are further elevating the personalized service our clients expect, enabling more seamless and meaningful interactions both in-store and online.” – Cristiano Quieti, Group Chief Merchandising & Marketing Officer, Frette

Proximity’s tool launched in Frette stores in the US, UK, Italy & France in January 2026, reflecting a shared belief that great retail experiences are built on understanding, trust and attention to detail, values that sit at the heart of both brands.

About Proximity

Proximity helps global retailers build stronger relationships with customers. Their clienteling platform brings together customer insight, appointments, events, transactions and reporting into one simple tool, designed to support store teams and elevate the in-store experience.

About Frette

For 165 years, Frette has woven regal comfort into the fabric of life’s most memorable moments, crafting masterfully designed linens and home accessories of unparalleled quality. Rooted in Italian artistry and craftsmanship, Frette’s legacy is one of timeless elegance, where the finest natural fibres are transformed by master artisans in Monza and Milan into creations that embody luxury, creativity, and thoughtful personalisation.

Renowned for its inimitable finish and feel, Frette has graced the world’s most iconic destinations—from the altar of St. Peter’s Basilica to the dining car of the Orient Express—while more than 500 European royal families have slept beneath its sheets.

Today, Frette continues to shape extraordinary experiences, found in its elegant boutiques, celebrated department stores, and over 1,500 of the world’s most luxurious hotels, as well as in the private residences, yachts, and jets of the most discerning tastemakers. With an unwavering commitment to craftsmanship and an eye toward innovation, Frette remains dedicated to outfitting the world’s most exceptional spaces.

Click HERE to read the press release on PR Newswire.