Paul Smith achieves 100% YOY growth
30/09/2025 | by Proximity
A Modern Approach to Clienteling
Paul Smith, the iconic British fashion brand, faced the challenge of outdated, manual clienteling processes that limited visibility and efficiency. With Proximity, the team has transformed the way they connect with customers, moving from spreadsheets to a powerful, intuitive platform.
The results speak for themselves: over 100% year-on-year growth in attributed sales and a seamless way to extend Paul Smith’s signature one-to-one service into the digital world.
Watch the video here to see the full story of how Paul Smith embraced Proximity’s technology to bring its iconic personal service into the digital age.