HELZBERG drives customer engagement

What’s the secret behind Helzberg Diamonds’ next-level customer experiences?

It’s not just about beautiful jewellery, it’s about creating personalised, meaningful moments at scale.

In this detailed case study, discover how Helzberg Diamonds partnered with Proximity’s Retail Super-App to elevate in-store service, deepen customer relationships, and unlock significant commercial impact, including over $12 million in attributed sales.

By equipping store associates across the U.S. with a powerful, easy-to-use clienteling platform, Helzberg transformed how their teams connect with customers, moving from one-off transactions to long-term loyalty.

The results?

• Consistent, high-touch personalisation across hundreds of locations

• Smarter customer engagement driven by real-time data and insights

• Improved team productivity and confidence on the sales floor

• Measurable ROI, with $12M in sales directly linked to clienteling activity

Whether you’re a retail leader looking to scale personalisation, improve operational efficiency, or turn store teams into high-performing relationship builders, this case study shows exactly how it can be done.

Learn how Helzberg is setting a new standard for customer experience in retail, powered by Proximity.