Unlocking the Potential of Salesforce

22/06/2023 | by Manisha Nundloll-Rice

Unlocking the Potential of Salesforce

Manisha Nundloll-Rice is Head of Engineering at Proximity. She’s spent the last 10 years as a Salesforce engineer in luxury retail and writes about her passion for problem solving, people and positive software solutions.

Women in tech

Despite progress in recent years, the tech industry still struggles with gender diversity, with women comprising less than 26% of the workforce in 2023. However, within the Salesforce ecosystem, there is a more encouraging trend, with women representing 31.6% of professionals.

As a Salesforce Engineer with over a decade of experience, I have had the privilege of working alongside other talented and passionate women. Yet, the question remains: Why are there still so few of us? While I cannot provide a definitive answer, I can share what drives me to work in the technology field and shed light on the impactful work we do.

The Power of Salesforce

Salesforce Customer Relationship Management (CRM) is a transformative business tool that empowers organisations to streamline their operations and enhance customer experiences. While Salesforce offers many pre-built solutions, its true strength lies in the ability of developers and administrators to customise the platform to meet specific business needs. This customisation can be achieved through configuration, leveraging ready-made products from the AppExchange, or implementing custom code.

Additionally, integrating various systems with Salesforce provides users with a holistic view of data, eliminating the need to access multiple platforms. This not only saves time, but also enhances customer satisfaction by enabling swift issue resolution.

The Joy of Problem-Solving

As a Salesforce Engineer, I am deeply passionate about problem-solving. Salesforce provides a multitude of avenues to design innovative solutions, and witnessing the positive impact these solutions have on users is truly rewarding.

When architecting solutions, factors such as time, cost, and value must be considered. Understanding end-users and their challenges is crucial for creating effective solutions that drive adoption and maximize value. These add another dimension to creating solutions.

Fortunately, Salesforce offers extensive support through documentation, certifications, Trailhead learning platforms, forums and blog posts. Additionally, the vibrant Salesforce community provides valuable insights and fosters collaboration. With Salesforce’s frequent releases and continuous introduction of exciting features, I am constantly on the look-out for relevant upcoming offerings.

Transforming Retail Experiences with the Retail Super-App

I am thrilled to be part of the amazing team at Proximity, where I have the opportunity to merge my passion for software development, retail solutions and team management. I find being part of the creation of the Retail Super-App, an app that addresses the numerous challenges faced by customer care and retailers worldwide, truly rewarding.

One of the greatest privileges of working at Proximity is being surrounded by a group of highly skilled and passionate individuals. Each team member brings their unique expertise and perspective, creating a dynamic and collaborative environment. I am continuously inspired by my colleagues and cherish the opportunity to learn from them.

Overcoming challenges

Developing an app that tackles the complexities of customer care and retail presents a multitude of challenges. From technical challenges, architecture to the actual development, testing, and fostering innovation, we encounter hurdles at every turn. However, it is precisely these challenges that make the journey exciting. We strive to push the boundaries of what is possible, constantly seeking innovative solutions to drive positive change in the industry.

A bright future ahead

Joining Proximity has been a transformative experience for me, allowing me to combine my passions, work alongside exceptional individuals, and tackle exciting challenges head-on. Together, we are shaping the future of customer care and retail, and I am grateful to be part of this incredible journey and excited to share our solutions.

Written by Manisha Nundloll-Rice

Manisha has spent 10 years implementing Salesforce solutions in luxury retail. She gained substantial experience working in the R&D department of a Salesforce consultancy, and then moved on to develop large scale applications for Burberry before becoming a lead developer at YOOX Net-a-Porter. 

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