The Retail Super-App returns to NRF 2023
21/11/2022 | by Katie Sadler
Proximity’s Retail Super-App Returns to the Stage at NRF 2023
NRF: Retail’s Big Show is the heartbeat of global retail innovation—bringing together the biggest names in the industry to explore game-changing ideas, connect with technology leaders, and discover what’s next in the world of commerce.
And this year, Proximity was back, showcasing the latest evolution of our Retail Super-App: the must-have platform helping modern retailers scale personalised engagement, streamline operations, and unlock measurable growth.
What’s New This Year?
We returned to NRF 2023 with exciting new updates to the platform, including:
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Mobile POS: Seamlessly process transactions from anywhere on the shop floor
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Events Management Module: Organise, promote, and manage in-store and virtual events with ease
Together, these new features strengthen our all-in-one platform—consolidating key retail functions into a single, intuitive app.
The Retail Tech Retailers Actually Want
Over the past year, retailers have faced significant challenges—from disrupted operations to rapidly evolving customer expectations. The need for connected, intelligent tools has never been more urgent.
Cathy McCabe, Proximity’s CEO and Co-Founder, shared her vision at NRF:
“Our Retail Super-App is a game changer. It enables teams to build lasting relationships with customers—and removes the need for multiple disconnected tools. Everything is consolidated into one platform, with actionable customer data at your fingertips.”
Designed for ROI from Day One
Retailers using the Proximity platform consistently see measurable results. With fast implementation and intuitive UX, many of our clients achieve ROI within 3–9 months of going live.
From clienteling and outreach to mobile POS and events management, the Retail Super-App drives:
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Higher conversion rates
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Increased customer lifetime value
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Streamlined store team efficiency
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Seamless omnichannel experiences
Powering the Future of Retail
At NRF 2023, we connected with brands who are ready to reimagine retail. They’re focused on building deeper customer relationships, simplifying store operations, and leveraging data to make every interaction count.
Let us show you how the Retail Super-App can do the same for your business.
Written by Katie Sadler
Katie is a creative marketing specialist with over 15 years of experience managing marketing campaigns across global markets. She is passionate about connecting brands with their audiences by creating meaningful relationships and the opportunity to excite and educate in this ever-changing landscape.
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