Introducing Message Maestro: The AI-Powered Messaging Tool Transforming Clienteling

In modern retail, personalised communication is no longer a nice-to-have, it’s a core part of the customer experience. Today’s shoppers expect timely, tailored, and human messaging from the brands they love. But with teams spread across stores, varying writing abilities, and rising customer expectations, delivering consistent, high-quality communication at scale can be a challenge.

That’s why we’re proud to introduce Message Maestro, the latest innovation from Proximity’s clienteling platform. Built with advanced GenAI and designed specifically for retail, it helps store associates craft personalised, on-brand messages that deepen customer relationships.

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What is Message Maestro?

Message Maestro is a new AI-powered messaging tool for retailers, developed with ConversAgentAI and fully embedded inside the Proximity Retail Super-App. It’s designed to support store staff in writing clearer, more confident and more effective shopper communications.

Unlike generic AI writing tools, Message Maestro is tailored for clienteling and luxury retail communication, analysing:

• Tone

• Sentiment

• Intent

It then overlays these insights with Proximity’s single-view shopper profile, allowing associates to craft messages that are truly relevant and personalised.

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Personalised messages that stay human

Message Maestro enhances communication, it doesn’t replace the human touch.

Associates remain fully in control of their message, with AI acting as a supportive guide to help improve clarity, tone and relevance. This means teams can:

• Write faster and with more confidence

• Tailor messages to every shopper’s preferences

• Maintain consistent brand voice across all stores

• Deliver personalisation at scale without losing authenticity

For retailers focused on elevated clienteling, loyalty and high-value customer relationships, this is a meaningful step forward.

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More inclusive and consistent communication

One of the biggest benefits of Message Maestro is the way it supports inclusive retail communication.

By offering gentle, practical guidance on tone and phrasing, it helps every associate – regardless of writing style or experience – express the brand with clarity and confidence. This ensures communication feels:

• Clear

• Welcoming

• Accessible

• Consistent across teams

For multi-store retailers and luxury brands where every message matters, this creates a more cohesive and elevated customer experience.

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Built for retail, with security at the core

Data security remains one of the biggest concerns when using AI tools in retail, especially tools that handle customer information or create shopper-facing messages.

Message Maestro is different.

All AI analysis happens inside the Proximity platform, not in an external consumer AI tool. This means:

• Customer details stay secure within the retailer’s environment

• Personal data is never passed to third-party AI platforms

• Retailers retain full control and compliance over communications

• Teams get the benefits of AI without the typical privacy risks

For retailers seeking secure AI solutions that support store teams without compromising trust, Message Maestro offers reassurance and reliability.

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Why Message Maestro matters for retailers

By introducing intelligent message guidance directly inside the Proximity platform, retailers can:

• Improve the quality and consistency of store communications

• Boost customer engagement and conversion

• Reduce time spent drafting messages

• Empower associates to deliver personalised outreach with confidence

• Strengthen customer relationships across stores and regions

• Enhance the overall clienteling experience

It’s not just a messaging tool, it’s a strategic advantage for retailers focused on long-term loyalty and exceptional customer service.

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The future of AI in retail: human-led, AI-enhanced

At Proximity, we believe the future of retail belongs to brands that combine human connection with smart technology. Message Maestro embodies that philosophy, enhancing the skills of store teams while keeping people at the heart of every interaction.

This launch marks an exciting step forward in the evolution of AI-driven clienteling. And it’s just the beginning. More innovative, customer-centric features are already on the way.

If you’re looking for a smarter, more secure and more personalised way to elevate customer communication, Message Maestro is here to help retailers deliver better messages, and better experiences.