17/10/2023 | by Teodora Filipovic


Let’s understand more about conscious retailing and how our Retail Super-App can help brands do this. 

We know that retailers are focusing on creating an environment where they are not only generating profit, but also taking into account the social, environmental and ethical impacts of retail practices. The latest retail trends report from Deloitte highlights one of the priorities for this year is for retailers to “proactively design out waste and pollution and look for opportunities to extend the life of your products”.

There is a lot of information and industry talk about how much textile waste is damaging our planet, and we’re seeing brands looking into circular fashion. 

What is circular fashion? 

It is where clothes are used more by extending their life through innovative design, repair and recycling initiatives. Keeping clothing in use for longer dramatically reduces the amount of textile waste that ends up in landfill, and also impacts the circular carbon economy (reduce, reuse, recycle and remove).

At Proximity, we are committed to getting involved in aligning retail strategies and operations with principles of sustainability, responsibility and mindfulness with our brands. 

How does clienteling help?

Clienteling is a technique used by retail sales associates to establish long-term relationships with key customers based on personal data, behaviours and purchases. 

By using our Retail Super-App, we enable brands to service their customers in a sustainable way. Our Retail Super-App can unlock value and create circular growth and loyalty between customer and brand and sales associates are able to include services like:

  • Return 
  • Repair 
  • Recycle   
  • Resell  

Furthermore, our Retail Super-App uses digital touch points for customer engagement that avoids printing:

  • Digitalised branded thank you emails and messages 
  • Digitalised Collection builder rather than hardcopy look books
  • E-receipts 
  • Digital feedback between customer and associate

Continuing the conversation

We are excited that some of our brands are already on this journey to ignite the 4Rs. As with everything, introducing brands to conscious retailing is a long-term campaign. Creating a partnership, educating associates and building customer loyalty on ways to engage with the brand. 

At Proximity, we value transparency in our actions and decisions. Our environmental, social, and governance (ESG) approach is always developing and evolving, and is something we aim to embed throughout our organisation, from the executive to our valued team. All our environmental impacts are tracked, and we consistently support and actively work towards positive social goals.

Teodora Filipovic

Written by Teodora Filipovic

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