Version 7.0. Last Updated 1st October 2025
1. Introduction
Proximity Insight Limited (“Proximity”, “we”, “us”, “our”), a company registered in England under number 11401026, whose registered address is The Portland Building, 27-28 Church Street, Brighton, East Sussex, BN11RB, is committed to protecting and respecting your privacy. We are committed to the protection of the personal data we process in line with the data protection principles set out in the UK General Data Protection Regulation, the EU General Data Protection Regulation (2016/679) (together referred to herein as the “GDPR”), the Data Protection Act 2018 and the Privacy and Electronic Communications (EC Directive) Regulations 2003. This privacy notice explains what personal data we collect from individuals who use the Proximity Insight website and app. It also explains what information we collect automatically when you use our website and app. Proximity Insight Limited is registered as a Controller in the UK with the Information Commission(“IC”), registration number ZA808929. As an information-led business, we place great importance on ensuring the quality, confidentiality, integrity and availability of the data we hold and in meeting our data protection obligations when processing personal data. We are committed to protecting the security of your personal data, using a variety of technical and organisational measures to help protect your personal data from unauthorised access, use or disclosure. We update this privacy notice from time to time in response to changes in applicable laws and regulations, to our processing practices and to the products and services we offer. When changes are made, we will update the date at the top of this notice. Please review this privacy notice periodically to check for updates.
2. What Information Do We Process?
Personal data is any information relating to an identified or identifiable natural person. We process the information you give us, whether through interactions with our website, our app, or by any other form of correspondence. Information you provide to us The categories of personal data we process include:
- Contact details (name/job title/business address/business email/business phone
number) and - Any information you share through our social media channels.
Information we collect from you
When you use our website or app, we may collect:
- Device details;
- App login information;
- App usage data;
- Location data;
- Information required for legal and regulatory compliance.
We may use tools to personalise the user experience of our app, which may be disabled at any time using the privacy settings in the app or on your device.
3. Purposes and Bases for Processing your Personal Data
We may use your personal data for the following purposes and on the following lawful bases:
| Purpose | Lawful Bases for Processing |
| Contacting you using the details provided through our website contact forms, newsletter subscription or any other method | We have a legitimate interest to follow-up on client enquiries |
| Delivery and performance of our app services in accordance with our Terms and Conditions |
It is necessary to process your personal data to facilitate performance of the service contract |
| Providing information on your account, such as transaction history, cashback rewards and spending trends |
It is necessary to process your personal data to facilitate performance of the service contract |
| Prevention and detection of crime including money laundering, fraud or other crimes | We have a legal obligation to report any such activity to the relevant authorities and regulators |
| Providing you with updates about our website and app, additional features, and providing you with exclusive promotions and deals | It is our legitimate interest to provide accurate and up-to-date information to app users and to increase features of the app in order to continually improve and expand the services we provide |
| Delivering the benefits of our app by connecting you to the services and products of our merchants | It is our legitimate interest to promote our services and products |
| Improving our website and app and the overall app user and website visitor experience | It is our legitimate interest to allow analytics and search engine providers to help improve and optimise our website and app. Cookies are placed with user consent only |
| Ensure maintenance of a secure connection between the app and your device | It is our legitimate interest to ensure the integrity and security of personal data flowing through our systems |
| Initiate action against any user who acts outside any laws, regulations or our Terms and Conditions or Terms of Use policies | It is our legitimate interest to ensure protection of our company products, services, and reputation |
| Analyse and track use of the app and website for reporting and analytical purposes | It is our legitimate interest to monitor App and Website usage in order to continually improve the user experience. Cookies are placed with user consent only |
Where personal data is processed because it is necessary for the performance of a contract to which you are a party, we will be unable to provide our services without the required information.
4. Sharing Your Information
We will share your personal data outside the United Kingdom and the European Economic Area (the EU member states plus Norway, Iceland and Liechtenstein – the “EEA”). This is necessary for the purposes of providing our services to you, but we will only share it where appropriate safeguards are in place to ensure your personal data is protected to the same standard expected within the UK and EEA.
We may share your personal data with service providers and suppliers to our business who process data on our behalf. In such cases, our service providers and suppliers are Processors/sub-Processors and may only use the data in line with our instructions and not for any other purpose. This and other obligations are agreed in the contract between us and the service providers and suppliers.
Our website and app include links to our social media pages which enable you to view our content through selected sites (Instagram, X, Facebook, LinkedIn and YouTube). These applications may collect your IP address or Device ID and may set a cookie on your device. When you use one of these links, you are sharing information to another website or service and this privacy notice will no longer apply. Please read the privacy notices provided by the particular social media website you are sharing through before posting any personal information using these links.
5. Your Rights
The GDPR provides you with certain rights in relation to the processing of your personal
data, including to:
- Request access to personal data about you (a “data subject access request”). This enables you to receive a copy of the personal data we hold about you, and
to check that we are lawfully processing it; - Request rectification, correction, or updating to any of the personal data that we hold about you. This enables you to have any incomplete or inaccurate
information we hold about you corrected; - Request personal data provided by you to be transferred in machine-readable
format; - Request erasure of personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process
it. You also have the right to ask us to delete or remove personal data where you have exercised your right to object to processing (see below); - Request the restriction of processing of your personal data. This enables you to ask us to suspend the processing of personal data about you (e.g. if you want us to establish its accuracy or the reason for processing it); and
- Object to the processing of your personal data in certain circumstances. This right may apply where the processing of your personal data is based on our legitimate interests.
Some of these rights are not absolute and are subject to various conditions under applicable data protection and privacy legislation and the laws and regulations to which we are subject. If at any time you decide that you no longer wish to be contacted for marketing purposes, or if you would like to exercise any of your rights as set out above, you can contact us at dataprotection@proximityinsight.com, or write to the address above. You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request for access is clearly unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances. In addition to the above, please note that you have the right to make a complaint at any time to us as the Controller of your personal data. You may also submit a further complaint to the relevant supervisory authority, (in the UK this is the Information Commission) if you are still concerned about the way we are handling your personal data. If you are in the EU, a list of local Supervisory Authorities can be found at https://edpb.europa.eu/about-edpb/about-edpb/members_en#member-mt
6. Data Retention Period
We will retain your personal data for as long as is necessary to provide you with our products and ongoing services and for a reasonable period thereafter, to enable us to meet our contractual and legal obligations and to deal with complaints and claims. In some circumstances we are obliged to retain certain information to comply with legal obligations relating to crime prevention. At the end of the retention period, your personal data will be securely deleted in accordance with our Personal Data Retention Policy, which is available on request.
7. Contact
You can contact Proximity Insight in relation to data protection and this privacy notice by emailing dataprotection@proximityinsight.com or by writing to the address detailed in the introduction.