A marketing and communications specialist who has been working with global brands for over 14 years, Lucy is passionate about strategy, storytelling, and creative campaigns that provoke conversation and connection. Previous clients include Kimberly-Clark, LV=, P&O Ferries, Disney, TUI, Kuoni.
24/04/2025 | by Lucy Lefroy
This year’s Retail Technology Show marked a new chapter — not just for the event, but for the industry as a whole. Held for the first time at ExCeL London, the move from Olympia brought... Read More
21/01/2025 | by Lucy Lefroy
Last week, Proximity took centre stage at the Vendors In Partnership (VIP) Awards in New York, proudly winning the highly coveted Best Kept Secret award. This recognition showcases the transformative impact of Proximity’s Retail Super-App... Read More
13/11/2024 | by Lucy Lefroy
The luxury market is facing multiple challenges, with recent industry insights revealing factors beyond economic pressures contributing to a flat growth rate in 2024. In this article we explore the latest reports from Deutsche Bank,... Read More
24/09/2024 | by Lucy Lefroy
Rapid technological advances and changing consumer behaviour are reshaping the retail landscape. The demand for a seamless customer experience is paramount across all brand touchpoints, whether through a website, mobile app, or brick-and-mortar store. McKinsey... Read More
17/07/2024 | by Lucy Lefroy
Last week, we embarked on an exciting journey through some of London’s most innovative retail spaces, witnessing the incredible impact of our Retail Super-App in action. The day was filled with insights, inspiration, and a... Read More
20/06/2024 | by Lucy Lefroy
In a remarkable recognition of our commitment to excellence, innovation, and customer satisfaction, we have been honoured with two prestigious awards: the Customer Experience Innovation of the Year at the Retail Systems Gala Awards and... Read More
02/05/2024 | by Lucy Lefroy
The Retail Technology Show 2024 in London proved to be a nexus of innovation, bringing together industry leaders, visionaries, and cutting-edge technologies to shape the future of retail. Amidst the bustling atmosphere, one particular highlight... Read More
25/03/2024 | by Lucy Lefroy
In an era where personalisation reigns supreme, understanding and leveraging customer data is key to building lasting relationships and fostering loyalty. At the Retail Technology Show, London Olympia on 24th April, this sentiment will take... Read More
12/03/2024 | by Lucy Lefroy
Rodd & Gunn, the ready-to-wear premium men’s brand from New Zealand has expanded their use of Proximity’s Retail Super-App into 41 new stores across Australia, New Zealand, Singapore, Canada, and the US expansion will launch... Read More
16/01/2024 | by Lucy Lefroy
Last week marked another milestone for Proximity as we clinched the Best Retail Insights award at the VIP Awards North America. This prestigious honour comes hot on the heels of our win at the VIP... Read More
05/12/2023 | by Lucy Lefroy
November 30, 2023 The Barbican Centre was filled with retailers, vendors, partners and peers for the annual Retail Technology Innovation Hub awards, honouring current trailblazers in the retail technology landscape. Among the standout moments of... Read More
29/11/2023 | by Lucy Lefroy
WhatsApp has been a popular social outreach platform amongst our clients for a while now, and it’s easy to understand why. Not only is it seamlessly integrated into our all-in-one Retail Super-App platform – so... Read More
19/10/2023 | by Lucy Lefroy
Last week our CEO Cathy McCabe was a guest speaker at the inaugural GRLS Talk in London. GRLS is an HR-Tech Company with a mission to fight the gender gap. The GRLS.app is a platform... Read More
27/09/2023 | by Lucy Lefroy
In today’s fast-paced and highly competitive retail landscape, data has become the lifeblood of success. Retailers worldwide are constantly seeking actionable insights to stay ahead of the curve and meet the ever-evolving demands of their... Read More
13/09/2023 | by Lucy Lefroy
In today’s highly competitive retail landscape, customer satisfaction is paramount. In a retail call center, each interaction with a customer can make or break a brand’s reputation. One of the most critical factors to ensure... Read More
15/08/2023 | by Lucy Lefroy
PRESS RELEASE as seen on PR Newswire London, August 15th 2023 The Anthony Nicholas Group (ANG), acclaimed for its high quality jewellery watches and diamonds and award-winning customer service, has chosen Proximity to deliver a... Read More
