NRF 2017 in New York City was bigger and better than ever, with over 35,000 attendees and 500 exhibitors. All the usual technology vendors like Microsoft, Oracle, SAP, IBM and Intel were there to demo the latest offerings to retailers from all over the world. After the acquisition of Demandware (now Commerce Cloud
), Salesforce is quickly becoming a serious player in the retail space, and their presence increased dramatically at this year’s show.
The theme this year was a typical
Proximity Insight is about to launch at the long-awaited grand re-opening of the flagship Cartier Mansion on 5th Avenue, following redevelopment which commenced in 2014. The redevelopment facilitated this year's most advanced roll-out of brick-and-mortar retail technology, as well as producing the most epic party of NYFW SS17 (cc Sienna Miller, Rooney Mara, Katie Holmes, Lewis Hamilton, Uma Thurman, Ellie Goulding).
We utilise an interactive map, with location-based discovery, to create an immersive experience for staff as they learn about the brand and products. For Cartier we've
By Craig Crawford
First Published by AATCC News
Since the launch of the iPhone in 2007
, shopping has become a 24/7 experience. Digitally-savvy consumers research before purchase, and share their experiences—good or bad—socially. Consumers expect to shop frictionlessly anytime, anywhere, and on any device with free shipping, free returns, and receive assistance in real time online or on the phone. They also expect to order online and pick up in store.
Proximity Insight retail clienteling app takes the flood of corporate data and puts it into the hands of those on the ground in an intelligent, easily understandable, and instantly actionable way.
From our mobile clienteling platform, 1) retail sales associates can manage all client contact through email, text, and social media, see all client interactions with brand across every channel, and review sales goals; 2) managers can assign tasks to associates, see how each associate is performing, and see how their store is performing; 3) Corporate can communicate information on new products and
I am excited to announce that Alluring Logic has teamed up with Proximity Insight to continue innovating within digital marketing, clienteling and CRM. Alluring Logic was founded to help retailers drive brick & mortar traffic through personalized communication with clientele. This is a great opportunity for complimentary services to execute on an overlapping vision. I will be joining Proximity Insight's product management and design/engineering teams, working closely with founders Kris Moyse, Steve Orell, and Matt Lacey.
We aren't planning any immediate changes to Clienteling, so it wil
Nominated for Best Customer Experience and Best Startup
Proximity Insight and Jaeger have embarked upon a journey to completely transform the way in which staff engage with our customers and each other. Our objective: to provide a seamless personalized customer experience spanning from online to shop floor.
How the initiative achieved its objectives
To achieve true personalization for our clients, delivered our first-of-its-kind social and brand platform, structured with three core pillars: Client Book, Dashboard, and Community.
The Client Book delivers online-sh
By Jason Lawrence
Originally Published on the SalesFix Blog
The first Salesforce Retail Clienteling application in Asia Pacific has arrived. Recently launched, this brand new application looks set to transform bricks and mortar retailing across the region with powerful, on-the-spot customer data that creates a totally customised in-store experience.
This application is launched by SalesFix Pty Ltd., a Brisbane based specialist partner in business process improvement
Shopping is now a 24/7 experience. Digitally savvy customers are able to research, compare products and prices, and read reviews before making a purchase decision. They are becoming more vocal and share their brand experiences—good or bad—with their social network. Most brands struggle today to deliver a positive experience from sale through service and 89% of customers are leaving brands due to a bad customer experience.
It is no surprise that companies who invest in a 'customer-centric' strategy are seeing amazing results in their overall business KPI's. The best brands in the world p
I remember when e-tailing, as they used to call it, appeared on the world wide web. It was around the same time that banner ads discovered a purpose, a call to action. Buy! Buy! They would scream at you, hoping the noise and supposed romanticism of being able to source the world for the exact thing you wanted would drown out the uncertainty brought about by horrible, doubt-inflicting UX and, at that stage, a fairly undeveloped shipping industry that relied on the government’s offerings to deliver that costly, sight-unseen offering safely to your door.
Companies that figured out their onli
By Craig Crawford
First Published by AATCC News
Just the other day, I asked my intern for a photograph of herself as a child for a presentation I was preparing for Jaeger. As a millennial, she was able to log onto several of her social media accounts and offer me a selection of photos right away. For her, access to data and images in the cloud is not a struggle—it’s a way of life. When I had to do the same task, I had to find and scan in a hardcopy baby picture.
This made me think: do brands that were born digital have it easier than tho