Christina Abbott at RBTE

Developing a relationship with a customer goes way beyond making the sale

As we reflect on our experience at Europe’s leading technology event for the retail industry, RBTE, we came away feeling more than ever that in a super tech enabled, hyper connected world we need to ensure we don’t lose focus of our most valuable asset, our people.

Supporting shop floor staff to give exceptional customer service is one of the best steps you can take to connect with your customers. Using technology to nurture relationships, not solely to drive sales, is key to building long-lasting loyalty. Your people are your brand ambassadors and your best advocate.

"Know how rewarding developing a relationship with a client is, it goes way beyond making a sale".

Serving Royal Family members, high profile business leaders and VIP’s for over 30 years, personal stylist, Christina Abbott joined us at RBTE to share how rewarding developing a relationship with a client is, and how it goes way beyond making a sale.

“Going that extra mile and surprising clients, remembering their purchases, the things they said, it’s very special to connect with a client in a way that is personal and unique to them, underlying that the relationship with them is of value."

The perception of value is what keeps people coming back to a specific retailer. You can buy the same pair of shoes from several multi brand retailers, so why do customers keep returning to one specific retailer, it’s because they value their service. 

Our purchases are emotional, they are connected to our moods, social status and aspirations. When we discuss our purchase with shop floor staff we’re not always looking for a swift transaction, but emotional engagement, a vote of confidence, validation in choosing well.

"These relationships are about building trust, being discreet, being a guardian of the client relationship and only selling a product that is right for the client. The days of pressure selling are over. Clients don’t want to be sold to, they want to be known, they want a relationship, to feel they matter.” 

As a tech company, our mission is to nurture these trusted relationships by providing the smartest tools for retailer's shop floor teams. Relationships are our key focus, how we enable them, how we support them, to build long lasting customer relationships. It’s great to be a retail tech innovator, but it’s also great to be able to support relationships that have been built on years of service history. To innovate in the future you have to respect your past and make the most of how digital can transform experience in the real world. 


We're popping up at RBTE

Come and visit us at the Proximity Insight Pop Up at RBTE 2018.

What’s in store for you?
We have some amazing prizes and experiences to be won, and a few special visitors popping by -

Day 1 – Ask our Founders: Q&A
CRM guru Kris Moyse - certified Salesforce consultant who specialises in retail CRM applications.

Retail tech specialist Matt Lacey - legendary Salesforce MVP and creator of numerous specialist retail apps.

Day 2 – Exceptional Service with Christina

Meet personal stylist superstar Christina Abbott - 25 years of exceptional client service has won Christina the loyalty of celebrities, royalty and VIPs around the world.

And whilst you’re at the Proximity Insight Pop Up, why not add your thoughts on the evolution of retail tech to our insight tree. It’s your chance to guide the path of our development roadmap to help us shape the future of clienteling and shop floor engagement.

Also, feel free to book a demo with Emma and team to see our GDPR compliant shop floor engagement app which nurtures real relationships beyond the shop floor, driving revenue for our clients.

We look forward to welcoming you to RBTE.

Stand K110
2nd - 3rd May 2018
09:30 - 17:00
Olympia London,
Hammersmith Road,
London,
W14 8UX